Promotional strategies are usually designed to bring results in months after the implementation. However, it is every online retailer’s dream to make their online store more popular in an instant. There are a few simple tricks you can use to increase customers’ awareness of your online store:
Start your sales season early
Sales season is usually the time of increased customer activity and starting it early provides you with an opportunity to attract even more customers. Instead of launching the sales season in the first week after Christmas, start it a week or two before Christmas. This way you will attract not only customers, who look for the best deals, but also late buyers, who have not yet purchased their gifts. Announce the start of the sales season on your social media profiles, in a newsletter and on your website to further increase the awareness.
Invite a friend
If you want to increase the number of your social media followers, offer special deals to those among your customers, who invite a friend and recommend them your services. In order to increase the effectiveness of this promotional campaign, offer coupons and discounts, which are really attractive to customers. More social media followers means more prospective customers and increased awareness of your products, so think of this promotional strategy as a means of increasing your popularity not only during the time of the campaign, but also for the future.
Invest in top notch design
A unique looking website will draw the attention of your customers and fans of good design, so it pays off to invest in Magento eCommerce website development to become more popular among demanding customers and have your online store featured on blogs with the best design. If your website design receives universal acclaim from customers and bloggers, it will result in increased traffic and better search engine ranking for your website.
You also need to register a domain name. Check our article about that topic.