Organic traffic is also referred to as traffic observed in a non-paid marketing or non-PPC campaign. From Google’s perspective, organic traffic comes from sources other than search engines and is something Google deems as valuable. From advertisers’ perspective, organic traffic is usually what is referred to as remarketing, although non-re-selling traffic can also fall under organic traffic.
Refreshingly, non-re-selling traffic may include traffic coming from social media platforms or search engine results pages (SERPs). Search engines have their own internal metrics for assessing a site’s organic traffic and quality. For instance, Google’s Quality Score assesses the site’s links to credible sources (also referred to as essential references), anchor text, and the presence of relevant keywords. These metrics work to assign incoming traffic a click-through rate (CTR) that determines how likely an incoming person is to click on a network link to go to a landing page. and some more.
With how search engines operate, assigning a website a certain rank in search results can make a material difference in terms of traffic to that site. For instance, if a site has a high rank in a particular search related search term, it may get many more clicks, resulting in more visits and a better chance of ranking highly for the same keyword in the longterm, with one key caveat: Links to external sites from a high-ranking site may be unusable by sites ranking lower in the same search term. SEO is objective, but it is still influenced by human judgments.
Thus, to be successful with SEO, we must always pay attention to user behavior in terms of ranking, experimenting with different tactics, and monitoring our site’s position in SERPs. Let’s take a look at some of the more powerful SEO tactics and key terms that can help you optimize your SEO efforts. One of the best and free tools for exploring search engine optimization, are Ahrefs and MozBar, which provide a wealth of information. Or if you already have an SEO plan in place, you can utilize Google’s excellent SEO resource: Keyword Planner. Keywords are used by search engines to organize their search results. Generally, they look for basic terms that can be used multiple times to understand the intent of the user.
Some myths about SEO that exist are often linked to the misconception that PPC works. Like other marketing practices, PPC works because the company knows which keywords to use and how to find people for these keywords. PPC ads resemble regular ads in appearance and content. They contain pre-written text that appears next to other opt-in content. It’s usually a telephone number where people can learn more about the advertiser or purchase a product or service.
This type of ads is often referred to as keyword ads and keyword targeting. The reasoning behind carrying out PPC ads is to find out what keywords people are using. PPC is considered a form of paid advertising because paid ads alter the experience of the regular search result. It doesn’t often distinguish between real page traffic and traffic generated through un-paid ads.
PPC is the practice of paying to get people to interact with ads on websites, rather than having people leave the ad without clicking on anything. PPC ads target people based off product or service queries, including long-tail keywords that begin with terms that aren’t as popular. It’s often thought that using unique keywords and targeting people by popular search terms will give you better results in PPC.
However, this isn’t always true. The top organic Google result from 2018 for example, simply had the keyword Google over 150 times. You would be better off using SEO if you can get your audience’s attention and keep it. SEO has more to do with understanding what phrases from your content can be relevant and making sure you phrase them in a way that optimizes search engines. There is no substitute for your true audience when it comes to understanding what keywords you can use to interest them in your content so that they would come back to your website to complete the search.
The less you rely on paid ads and keywords vs better keyword research for long-tail keywords, the better, as long as you know what your audience is looking for on your website. The fundamentals of SEO The most crucial key to ranking higher in SERPs, as well as improving the user experience and user engagement, are: Having a website and content strategy isn’t enough to rank on the first page of SERPs. Google’s algorithm is heavily reliant on the factors listed above. It also relies on other factors including the following: If you don’t understand the fundamentals of SEO, you will struggle to have a holistic SEO strategy that can take you from beginning to end.
